This collection began as an theme for an exhibition of our design work; why not use the opportunity of a public show as a chance to reinvent the format of 'here is the past work we have done'. A better idea seemed to be 'here is a the work we would love to do'.
100 Ideas is the beginning of that tradition.
Every week we will add another of the collected ideas to be published in our new book, "100 Ideas for New York", due out this year.
100 Ideas in PRINT
100 Ideas for NY
Jeff Greenspan's Tourist Lanes
Urban Field Glass Project 