Business and Architecture

Identity architecture requires more than a passing understanding of how your business works. One of the joys of being an architect is deconstructing how a business, or an institution, or a school or an international brand operates in the visual world. Developing a unique visual language for a brand means communicating the brand, not the architect's personal style. Architecture for commerce is in service of the organization. Like a working dog, rather than a cuddly pet, 'working architecture' is a better tamed, more focused version of the personal expression of the personal project.


Superbowl Stuff: The Locker Rooms
Arizona Cardinals
Muzak Headquarters
JEHT Foundation
Preview Center
Biber Architects
AIGA Headquarters
Weeds Showtime Showhouse
Macaulay Honors College
New Offices!
Goodbye to Jon Stewart
600 Columbus Ave.
Eric Baker Design
Gray Construction
Koppel & Scher
Mohawk Fine Paper
Pentagram Design
Plus One Fitness
Retroneu/ Farberware
Stein Rogan & Partners
Clerc Watches
Corian Design Center
Corian ICFF Exhibit
110 W 90 St.
Tom & Jerry Boyswear