Architects have the sometimes inconvenient habit of solving problems in the laboratory of life.
Don't have the dinnerware you imagine you need? Design a new way to eat, cook and store food. Can't find the perfect gift for your favorite client? Create one. Have a need in a project for a fabric, or laminate or light fixture that doesn't exist? Invent it.
The impulse is to solve problems wherever they exist, and we hope the problems are universal enough to make sense to everyone.