Scooped by Jeff Greenspan

It's one thing to sit at home and dream up some goofy notions to put on your new website, but quite another to go out and execute the idea, document it thoroughly, have it picked up by every website imaginable, make the New York Magazine Approval Matrix (kudos) and have a raft of global imitators.

That would be Jeff Greenspan whose sidewalk defining art I should have known about, and who had dozens of keen-eyed friends call him after my Idea 001 was posted.

I revealed Idea 002 to him and he promises he hasn't yet done that one...