Identity architecture requires more than a passing understanding of how your business works. One of the joys of being an architect is deconstructing how a business, or an institution, or a school or an international brand operates in the visual world. Developing a unique visual language for a brand means communicating the brand, not the architect's personal style. Architecture for commerce is in service of the organization. Like a working dog, rather than a cuddly pet, 'working architecture' is a better tamed, more focused version of the personal expression of the personal project.

  • Biber Architects

  • AIGA Headquarters

  • Pentagram Design
    New York Office

  • DuPont Corian
    ICFF Exhibit

  • DuPont Corian
    Design Center

  • Clerc Watches
    Basel, Switzerland

  • Plus One Fitness

  • 110 West 90th Street

  • Mohawk Fine Papers
    Trade Show Exhibit

  • Koppel & Scher
    Design Studio

  • Gray Construction
    Lexington, KY

  • Eric Baker
    Design Studio

  • Doublespace
    Design Studio

  • 600 Columbus Avenue

  • The Daily Show
    Goodbye Jon Stewart

  • Macaulay Honors
    College at CUNY

  • Weeds Room
    Showtime Showhouse

  • Preview Center
    Celebration, FL

  • JEHT Foundation
    New York

  • Muzak Headquarters
    Fort Mill, SC

  • Arizona Cardinals