T is for Tickets
T is for Times Square
T is for Theaters
When the Times Square BID issued a call for new TKTS booth design we couldn’t resist shortening the original abbreviation to a simple initial, in a serif typeface this time. The top bar of the T sheltered the visitors buying tickets and the ends of the extrusion featured all the available shows (TKTS is a booth selling ‘day of performance’ tickets at a discount to fill Broadway theaters).
When the winner was announced we had to admit that the red staircase was fantastic.
But a nice big T would have been pretty great too!